We currently sell advertising space in books, magazines and Apps.
The International Cocoa Directory is fully funded by advertising providing a hard-back directory free at the point of delivery to the International Cocoa Organisation to sell to interested parties Worldwide free of all print and design costs. This provides the organisation with valuable additional funds quite free of risk capital and binds a disparate grouping of farmers, shippers, traders and chocolate makers in their own industry celebration book.
The Parachute Regiment are obliged to produce a membership magazine, as a periodical of record, and do so to a high standard of presentation. Jack is able to mitigate costs by selling advertising, and on some editions yield sufficient revenue to generate an overall surplus.
As media delivery methods change, the attraction of narrowly focused advertising in print-only media has found its limitations. The Parachute Regiment utilises Jack’s experience in monetising websites and apps to fund their new chapter in communications, to reach serving soldiers in the field. This in turn is more measurable and enables interested parties to enjoy a dialogue with their customers. New sponsors, resistant to conventional print advertising are warming to the new opportunity selectively introduced to brand managers and media buyers alike by Jack and his team.
Ask for a free initial consultation on how your trade or professional body can save money on communications costs by earning more from advertising and sponsorship