We currently assist a number of organisations, obliged to produce a regular magazine, newsletter (or electronic equivalent), by selling advertising and sponsorship to mitigate the costs. This means that sometimes, we can turn a loss-making membership benefit into a money making enterprise!
We currently sell advertising space in books, magazines and Apps.
The International Cocoa Directory is fully funded by advertising providing a hard-back directory free at the point of delivery to the International Cocoa Organisation to sell to interested parties Worldwide free of all print and design costs. This provides the organisation with valuable additional funds quite free of risk capital and binds a disparate grouping of farmers, shippers, traders and chocolate makers in their own industry celebration book.
The Parachute Regiment are obliged to produce a membership magazine, as a periodical of record, and do so to a high standard of presentation. Jack is able to mitigate costs by selling advertising, and on some editions yield sufficient revenue to generate an overall surplus.
As media delivery methods change, the attraction of narrowly focused advertising in print-only media has found its limitations. The Parachute Regiment utilises Jack’s experience in monetising websites and apps to fund their new chapter in communications, to reach serving soldiers in the field. This in turn is more measurable and enables interested parties to enjoy a dialogue with their customers. New sponsors, resistant to conventional print advertising are warming to the new opportunity selectively introduced to brand managers and media buyers alike by Jack and his team.
Ask for a free initial consultation on how your trade or professional body can save money on communications costs by earning more from advertising and sponsorship
If, like The Parachute Regiment or The International Cocoa Organisation, your organisation is obliged to produce membership communications at a cost to membership funds, clearly buying in those services at the lowest possible cost, consistent with quality and reliability, is part of the management responsibility that goes with the job of Director General or General Secretary.
Unlike even the most competitive printer we can look at alternative income streams whether from advertising or sponsorship of a cherished ambition of the Organisation to bolster the resources available. Where none are forthcoming we are still able to compete with the most competitive of printers and seamlessly link design, print and distribution.
This sombre commission, pictured below, was a complex design brief requiring the most attentive attention to detail while still working within a constraining price bracket. The logistics of personalisation require coordination between many parties to bring the job to a realisiation. Jack will be happy to use his trusted status within the industry, to select the right partners for any print specification.
Better known as editorial placement and an important aspect of Public Relations, getting newspapers and broadcasters to publish stories about you or your company requires you to think like a newspaper editor. Better still is to be an ex-editor, still trusted by many radio and TV news producers as a ‘safe pair of hands’ to prepare a plausible story for placement. This is infinitely more successful than crude, boxed advertorial inserted to offer a discount on adverting space.
Some organisations seem to be always in the news. This is no accident! They work on it by inventing awards and curate events, co- opt rich and famous people to their cause and, give the news editors just the right slant. PR is best measured against some clear, short-term business development aims. Jack’s associates have all the necessary contact mechanisms available to help organisations grow membership, revenue and/or notoriety.
References are available upon request. Jack’s PR associate can be prevailed upon to offer a free initial 45-minute seminar on PR techniques. For a free initial consultation, regarding your aims, requirements and the resources available to fund your organisation’s enhanced presence. (see adjacent column on ‘making more of your advertising sales and contract publishing opportunities’) then contact Jack directly!
Synchronised timing that suits both acquirer and seller are rare and wonderful when they coincide.
The ending of sanctions in Iran will provide some immediate, pent-up business opportunities.
